Fox News No Longer “Fair and Balanced”


Fox News, media giant and catnip for old people, will be changing logos. Fox News is no longer “Fair and Balanced,” as its slogan has long been. It is now switching to a slightly more Orwellian “Most Watched. Most Trusted.”

Newsweek reports: “The shift has nothing to do with programming or editorial decisions,” a statement from the network read. The decision to change the slogans was taken last August, according to New York Magazine.

Insiders speaking to New York suggested that the slogan is being binned partly because it is too closely associated with Roger Ailes, a former chairman and founder of the network who was fired in August amid a sexual harassment scandal. Ailes died in May this year.

The “Fair & Balanced” slogan was central to the network’s image: Fox News launched in 1996 at a time when many conservative politicians and supporters complained of a supposed “liberal bias” in American media.

Fox News’s slogan suggested that, far from being the biased right-wing outlet that liberal critics described, it was in fact an unbiased outlet among left-slanted competitors.

Such arguments were a point of contention for liberals. But when it comes to the [new] slogan, few would dispute the first part (Most Watched)—Fox News has this year remained the top-rated cable news station.

But why is trustworthiness proportional to number of viewers? That’s the reasoning televangelists use, isn’t it? “I must be doing the Lord’s work, because look how big we are! Now, brothers and sisters, please aid the Lord (and myself) by giving me your undivided attention and checkbooks!”

Just replace “the Lord” with “President Trump” and you basically have a Fox News staff meeting!


2 thoughts on “Fox News No Longer “Fair and Balanced”

  1. Admirer says:

    Wasn’t aware of the slogan change.
    Appreciate update!
    No matter the change, so far it is the only TV news that I trust to allow fewer opinions to creep into the news reporting


  2. george mckinney says:

    Fox works exactly like televangelist – dramatize & reinforce human fantasies to evoke that group acclamation “YES YES – just what I’ve known all along”. Be careful what you know; because there you will go – only to later see; it’s not a place you want to be.


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